Here are the three main metrics you can use to measure the effectiveness of your link building efforts: the growth trend of new referring domains. Positive changes in landing page positions in Google Search. The first step in measuring your link building campaign is to establish your reference point. Understanding your current backlink profile can give you an idea of the growth that is directly due to your campaign and can help you create a strategy that covers any gaps in your profile.
Google calculates PageRank based on the number and quality of links that point to a web page. It is based on a scale of 0 to 1, with 1 being the highest. Google assigns a PageRank score to every page it indexes and ranks in its search results. It changes constantly and is updated in real time.
One metric that shows the results of creating backlinks is authority. Every page on your site has its own page authority rating, and your domain as a whole also has an authority rating. Domain and page authority illustrates how easy or difficult it will be for your site to rank for organic keywords. Google prefers higher-authority sites over lower-authority sites when determining search engine results page (SERP) rankings.
The best place to start is the referral report in the Traffic Sources section. Here you can review all the sites that send traffic to your site and identify those that were part of your link building campaign. You should strive to create links on 10 to 100 DA and DR sites, and relevance should always be your main KPI in this case. Link building is a long-term digital marketing strategy and should complement your technical SEO and on-site content efforts.
Because of the changing nature of the perception and use of anchor text, it's probably best to be careful when creating links. As I mentioned before about social networks and links, the ROI of social networks in terms of link building is very difficult to measure, especially because of the way everything works together. Knowing these types of metrics is also useful when analyzing the link profile (a holistic report of the number and types of links on a website), whether on a competitor's website or on your own. While the above-mentioned quantitative KPIs do a good job of evaluating performance with concrete numbers, there are a couple of qualitative factors you should monitor when tracking the performance of your link building efforts.
It's important to implement the right link-building strategies to help your website rank well in Google search results. You should try to make your link profile look as natural as possible, which often means getting links that use your brand or company name as an anchor text. In search engine optimization and link building, it's important to know that quality is more important than quantity. For this reason alone, you should try to place links on websites that potential customers can visit.
Be sure to also report mentions of brands that don't follow you, even if they don't link to your site (but make sure to follow up anyway and ask for a link). As we have already discussed in the anchor text section above, there are some signs that Google is moving away from anchored text as a solid signal and, instead, could use the analysis of an entire page to attribute relevance to the link. Backlinks from websites on the same topic or from the same page that discuss topics related to the content of your blog are considered more valid link building strategies. If you've been wondering how to start building links for your website in a way that gives you significant results, you need to know the right metrics to track.
This isn't necessarily a bad thing, but there may be a point where returns decrease when you get links from the same domain over and over again. .